For those of you who don't like pretension of any kind, head to the Vanity Fair outlets in Prime and Lake Buena Vista outlet malls for Wrangler and Lee jeans. They make both brands. plus lots of others including Jansport.
Outside the Prime mall, there is a huge billboard, visible from I-4 off-ramp to the Florida turnpike. Compliments of the VF outlet, featuring Junior (Dale Earnhardt, Jr.) in his Wranglers. Not sure how, but NASCAR is now America's most attended sport.. Cute guy. :)